by Sneha. September 22, 2020.
Digital Marketing is the use of online channels and platforms to achieve the marketing goals of a business. It is interesting to note that the scope of possibilities with digital marketing is so vast and diverse that it can cater to all kinds of businesses – small, startups, mid-size, giant. It is so versatile that no business can ignore digital marketing in today’s day and age where the internet is omnipresent and the go-to place for everything.
The trends, tools, techniques and strategies of digital marketing may vary depending on the size of the business and the marketing budget. It is flexible to execute in a variety of ways. So you can optimize it to get maximum returns for your investment.
Before we dive into digital marketing ideas for small businesses, let’s take a look at,
Why Digital Marketing is Important for Small Business
Online marketing is a big boon for small businesses. As the budget is limited, you should aim to apply innovative marketing strategies to get the most out of your branding, sales and promotion activities. Internet is an inseparable part of our lives. So it is obvious that your potential customers are also using social media, emails, and search engines to look for entertainment, information and solutions to their needs.
There could be no better place to target your specific audience and promote your brand to generate and/ or grow your business. Digital marketing on low budget can be efficiently planned to meet both long term as well as short term business goals. Internet marketing is powerful in the way it allows you to precisely target your potential customers and the innovative technology can be leveraged to get new customers consistently, in the most cost-effective way.
Needless to say, even a solo entrepreneur cannot imagine doing business without using digital platforms and media. I guess by now you are convinced about the tremendous importance of digital marketing for small business.
So let’s get back to our main topic – tips and ideas for digital marketing for small business.
The below ideas can be strategized by small business owners to make the most of their limited marketing budgets.
Digital Marketing Ideas for Small Businesses
Blog. Blog. Blog!
Yes! You read that right! The repetition is to highlight the consistency which is of utmost importance in order to reap benefits from blogging. You must have a business website and you must post on your blog regularly. Blogging is the best way to be of value to your potential and existing customers through useful content.
Even if your business seems uninteresting to the general public, there is always someone on the lookout for information pertaining to your domain. And if such a person benefits from your content, he/she could be your future customer. The key is to be aware of the problems, needs, and wants of your particular audience and focus on the utility of the information you provide.
There are so many social media platforms to promote your blog posts, depending on where you will find your ideal customer. You will practically grow your potential customer base by growing your blog readers.
Keep optimizing your blog for SEO so that it is findable by those looking for the information on Google and other search engines. This is the best way to create brand awareness without spending a penny.
For interesting content ideas for your blog, check out these 10 Amazing Blog Ideas for Small Business
Email Marketing is Evergreen
When it comes to low budget digital marketing, you don’t want to miss out on email to stay connected personally to your potential and existing customers. That way they will always be in touch with your brand – be it promoting your blog articles, events, offers, announcements, or just greetings to maintain good customer relationships.
Email marketing doesn’t have to be annoying if you are talking to the right audience and conveying the right information in the right manner with a reasonable emailing frequency. In fact it is amongst the most reliable ways to build trust and credibility.
Go Big on Social Media Branding
Any trusted brand, big or small, has its presence on multiple social media platforms and a content strategy to engage and grow its followers on each channel. Effective content marketing plan will help you tap into the unique features of each platform so you can use them to your advantage.
When it comes to online marketing for small businesses, social media is a goldmine of opportunities to grow your customer base through brand awareness, generate leads for your product or service through paid ad campaigns, engage your customers through innovative posts, blog articles, promotional events etc.
As you grow your followers on social media, your brand reach will grow and so will your potential customer base. It is crucial to stay updated about the features of the platforms you use, so you can benefit from the ones that are trending, to grow your brand.
One of the most underrated digital marketing tips for small business is creating a powerful presence on social media. Just to give you the numbers, as of July 2020, Facebook has 290 million users, Instagram has 100 million users, and YouTube has 260 million users from India alone. Social Media is undeniably a big source of entertainment and information for the masses.
Micro influencers are people on social media (particularly on Instagram) with more than 5k but less than 20k followers and post on a particular niche. These influencers have a powerful presence online and a highly engaged audience.
As a small business, you can collaborate with the right influencer depending on the type of audience they cater to. The influencer will create content in line with your brand and seamlessly market it through their posts. Best part about influencer marketing is that it is not pushy and because the relevant audience is already there, it is bound to generate excellent results for your business, that too on a budget.
More Video Content
While discussing online marketing ideas for small businesses, how can we not stress upon generating more content in video format? With reducing attention spans of users, videos are by far the most effective way to grab the attention of your audience and will continue to be so.
Be it your own website or social media platforms, videos allow a lot of scopes to be creative and innovative. Even a simple strategy like using more customer review videos can help you tremendously with your online marketing. However, the videos should be of high quality with good content that resonates with your audience.
These digital marketing tips for small businesses will help you achieve your goals effectively while being on a tight budget.