by Sneha. September 20, 2020.
“Quality content enables you to create a bond with your audience
that goes beyond the simplistic purpose of buying and selling.”
– Jeff Bullas
Although content marketing has become popular as a buzzword in recent years, there is no denying that it has been practiced for centuries and is definitely here to stay. Brands of all sizes are increasingly viewing content as a profitable investment to build long-term customer relationships and grow their revenues in the long run. As a brand, you should look at leveraging the far-reaching benefits of content marketing to establish an authority in your niche while growing your business.
What is Content Marketing?
In simple terms, creating content with the purpose of educating, informing, or solving a specific problem of your target audience is content marketing. There is a huge scope for any business to add value to their market through the strategic use of content. What particularly distinguishes such content is the fact that it is not designed to sell. Its sole purpose is to provide value through quality information.
The content can be in any format – video, blog article, social media post, etc. as long as it serves the purpose of conveying the information in the most effective manner.
Growing business using content marketing effectively will not only give you a competitive advantage over other brands but also build a positive brand image in the minds of your customers.
Top 8 Content Marketing Benefits that make it so Important to Implement
The need for content marketing in business cannot be overstated; as brands compete with each other to establish authority in the market and stand out from the crowd. And what better way to do that than by creating useful content that aims to simplify the life of your customers? By studying the needs, desires, and potential problems of your target audience, you can create content that helps position your brand as a credible one and gain authority in your industry.
Authority is a power that takes time to build. Effective content marketing strategies will help you establish and retain the authority in the long run.
The trust of its customers is the most valuable asset of any business. One of the biggest advantages of content marketing is that over a period of time, consumers trust your brand as your content resonates with them consistently and meets their requirements. Your audience starts to see you as a solutions provider. So whenever there is a need, your brand will naturally pop up in their minds and they won’t think twice before buying your product or service or even recommending it to someone. Because they are not only aware of your brand but have also benefitted from your content and so they trust you.
Paid Marketing through Social Media Ads, Google Ads, and other advertising channels allows very little or no scope of engaging with your existing and potential customers. The content you create on your virtual property i.e. your website gives you maximum opportunity to interact and engage with your audience – solicit feedback and suggestions, get insights into their lives through surveys and use these insights to create more meaningful content for them. So it is a win-win situation that makes your customers feel heard and cared for while you are able to consistently address their needs most effectively through your content.
Even your social media channels can be leveraged to drive customer engagement. Ultimately brands compete for consumers’ attention. And when you are able to go one step further by engaging with them through content – building conversations around it, it resonates with them and they naturally want to share it around. That is how you attract new customers.
MORE WEBSITE TRAFFIC
The advantages of content marketing go way beyond the qualitative aspects of brand value. In fact, these metrics are very much inter-related. The more engagement you drive through your content, the more traffic you will attract to your website through shares and social media mentions, and your brand visibility will grow. Therefore, growth in website traffic is a natural outcome of effective content marketing over a consistent period of time.
As you share and promote your website content through various social media channels, more people will get to know about your brand and your customer base will grow. Generating more traffic on your website allows you to attract new customers. When your content is of high quality you will get more traffic on your website organically through search engines.
MORE QUALIFIED LEADS
When more people discover your brand through credible content, the quality of your leads is sure to go up i.e. the probability of converting them into customers is much higher. A small number of high-quality leads is always preferable over tons of junk leads.
Read on for more interesting information on how content marketing is beneficial for your business. By the end of the article, you will be convinced to create your own winning content marketing strategy.
IMPROVED CONVERSION RATES
When you get more website traffic through search engines and other organic sources, and your leads are more qualified, your conversion rates are bound to improve substantially over time and tremendously over the long run. Using content marketing to get more qualified inbound leads and improve your conversion rates is not the fastest way to grow business, but it is definitely among the most sustainable ways to grow your business cost-effectively.
SUITABLE FOR ALL BUSINESSES
Gone are the days when only big brands with big budgets used content marketing to maintain customer relationships and stay relevant in their industry.
Benefits of Content Marketing for Small Businesses
The benefits of content marketing for small businesses cannot be ignored. In fact, small businesses can gain big through the strategic use of content. Compared to paid marketing, the investment in content marketing is negligible; but the only trade-off is that for the latter, results take longer to show. Over a considerable period of time, it will attract visibility and customer loyalty that big brands have to pay for. So it’s more of a level playing field for brands of all sizes, thanks to content marketing that reaps compounding benefits over time.
COST-EFFECTIVE. LONG TERM RETURNS.
Using content marketing to grow your business is absolutely the most cost-effective way to cut through the competition and stay relevant in the market in the long run. It might take some time for the impact of content marketing to show on your revenues. But once it starts to show, it will grow exponentially; provided your content marketing strategy is top-notch and you are making all the right moves consistently.
Without a doubt, content marketing is the most cost-effective way to grow your business – time and efforts are your biggest investments to create amazing content; you may need money to hire content creators as you go big, but it is nothing compared to the compounding returns you will get in the bargain.
Some of the best ways to implement content marketing for your business are discussed here.
With such fantastic benefits that can be too good to be true, is something still stopping you from giving content marketing a good shot?